NZ UGC creator directory
Mum & Family UGC creators and influencers in New Zealand
Mum and family creators share honest routines, product testing, and family life with an audience that trusts their experience. Find NZ family creators for baby, household, and everyday products.
Compare profiles, review recent work, and invite the right creator for your next campaign.
Browse all UGC creators
Alida Sadler
New Zealand
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Andrea Palomino
Auckland, New Zealand
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Chetna Pereira
New Zealand
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Courtney Colley
New Zealand
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Emily Blackford
Napier, New Zealand
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Haley McCollum
New Zealand
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Kat Maynard
New Zealand
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Kavya
New Zealand
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Laura Harker
Auckland, New Zealand
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Lily Hudson
New Zealand
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Mckenzie Tornquist
New Zealand
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Megan Ruscoe
Wairarapa / Wellington , New Zealand
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Nicolette Miranda
New Zealand
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Nikkita messina
Auckland , New Zealand
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Rebecca Hutchings
New Zealand
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Sarah King
Tauranga, New Zealand
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Shaunae F
Invercargill, New Zealand
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Shianne Thomson
New Zealand
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Shontell Revell
New Zealand
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Stephanie slattery
New Zealand
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Tiff Clevely
New Zealand
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Vasaty Teleaga-Isopo
New Zealand
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Alice Brooking
New Zealand
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Amy Boyadjian
New Zealand
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Annelise Shierlaw
New Zealand
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Aroha Thomson
New Zealand
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Ash Mohan
Auckland , New Zealand
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Brianna Moody
New Zealand
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Brie Lydon
New Zealand
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Courtney Whelan
New Zealand
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Crystal-Rose Prowse
New Zealand
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Eishya Te Heuheu
Nelson, New Zealand
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Elina Hoxha
Dunedin, New Zealand
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Emily vale
Auckland , New Zealand
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Emma Rose
Papakura, New Zealand
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Fernanda Vieira
New Zealand
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Georgia Guy
New Zealand
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Glori
New Zealand
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Hayley Ware
New Zealand
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Jess Robinson
Christchurch , New Zealand
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Jessica Halliday
Glen Eden, New Zealand
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Jessica Thomas
New Zealand
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Jessie-Marie Adams-Ford
Auckland, New Zealand
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Linda Shackelford
New Zealand
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Lisa Bray
Auckland, New Zealand
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Manisha Chatterjee
New Zealand
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Megan Fraser
Auckland, New Zealand
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Monique Cadigan
Christchurch , New Zealand
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Natalie Robinson
New Zealand
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Naynay Homkrun
New Zealand
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Nicky Lee
New Zealand
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Rachael Ferguson
New Zealand
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Ri Reweti
New Zealand
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Sam Keoghan
Bay of Plenty, New Zealand
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Sania Moiz
New Zealand
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Sarah mathieson
New Zealand
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Savitha Chinnadurai
Auckland, New Zealand
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Sherry Elliott
Lower Hutt, New Zealand
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Shiya Kanga
New Zealand
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Simona Hulton
Auckland, New Zealand
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Stacy Feite
New Zealand
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sunny kaur
New Zealand
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Taylar Keene
New Zealand
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Winnie Luo
Auckland, New Zealand
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What Mum & Family UGC creators can make for your brand
Use these content formats as a starting point for your brief. The strongest campaigns give creators a clear goal and enough room to make the content feel native to their audience.
- Honest day-in-the-life family routines
- Baby, toddler, or child product testing
- Household and cleaning product integration
- Travel, outing, or school-holiday content
How to hire mum & family creators in New Zealand
1. Define the brief
Decide the goal, format, deliverables, timeline, and whether you need organic or paid-ads usage.
2. Shortlist creators
Compare recent content, audience, location, engagement, and creator style before you reach out.
3. Invite and manage
Send a clear brief, agree the rate and usage rights, then review content and approvals in one place.
New to creator campaigns? Read how to hire UGC creators in New Zealand or see influencer marketing for NZ brands.
Related creator niches
Mum & Family creator FAQs
Common questions from New Zealand brands hiring mum & family creators.
How do you handle children in family content?
Get clear consent from the parent or guardian, avoid sharing identifying details, and agree on whether children will appear before filming. Follow platform rules and keep the child's privacy and safety first.
Are family creators suitable for non-parenting brands?
Yes. Family creators can integrate household, food, wellness, travel, and home products into real family routines. Match the product to the creator's actual life rather than forcing a parenting angle.